The Pillars of Social CRM

I recently sat in on one of Microsoft’s “Meet the Experts” live webcasts about Social CRM. Microsoft® Dynamics CRM Director, Matt Keenan, led the discussion and explained to us the pillars that compile Social CRM.

Social CRM Pillars

1. Search

2. Connect

3. Collaboration

4. Understand

The first component, search, must be executed for Social CRM to be effective in any capacity. We must make ourselves easily found. With ...