As marketers, one of our primary goals used to be (and still is to a different extent) to get as many leads as possible. It isn't that we weren't concerned with quality previously; we were simply measured on quantity. Today's marketer has a much heavier weight placed on quality and the fact of the matter is, not all leads are created equal.
With the emergence of content marketing and social media marketing, lead numbers are growing significantly by the day, but are they truly sal...