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Leads vs. Contacts

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Most of the leading CRM's now have contacts and leads separate. The first question is what is the difference between a lead and a contact? A lead is basically an unqualified prospect. You don't know if the lead has a need for your product or service and in some cases if the lead is still in business or even breathing. Most leads come from lists such as bought lists or tradeshows. However, now days, leads may come in from your website or other online lead generating sources.


Leads...


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