Not only is e-mail marketing exceptionally cost-effective, email-marketing has the highest Return on Investment of any form of direct marketing. Last month, Chris Gordon, Channel Manager at Swiftpage, joined Technology Advisors to talk about "The 6 Rules of E-Marketing."
A recent statistic showed us that 74% of adults prefer marketing delivered to them via email over any other source. Give the people what they want! Here is my overview of The 6 Rules of E-Marketing:
1) U...
