On our CRM Selection quest, the first factor to consider is the features component. There are tons of CRM systems and tons of features to go along with them. Your CRM return on investment is not calculated by bells and whistles, but instead by the features that are used to improve your business. Just because a feature is 'state of the art' does not mean your particular business needs it.
In the previous post we talked about setting a goal for your CRM implementation before getting int...