Factor 3 in our CRM selection quest is ease of use. I touched on this in our first CRM selection blog, but what this really comes down to is getting your people to use the system. The easier the system is to use, the more likely people are to use it. If people are not using the system, you've likely wasted a lot of time and money.
This is why, during the CRM selection process, it is important to interview people in every department and gather their CRM system needs. The system must al...